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Performance Marketing

CTR In-depth
In-depth: Do click-through rates deserve the hype they get in the digital marketing world?
By Khushi Keswani
Oct 18, 2024 11:39 IST 6 Min read
DS-Group-Brand-Catapult Digital
DS Group’s Läderach India gives social media & performance marketing mandate to Brand Catapult
By BestMediaInfo Bureau
Oct 14, 2024 15:21 IST 1 Min read
Apple Marketing
Apple remains most valuable brand despite first brand value drop in 20+ years
By BestMediaInfo Bureau
Oct 11, 2024 09:55 IST 3 Min read
Interbrand-im Marketing
Global brands miss out on $3.5 trillion in value due to overfocus on short-term gains: Study
By BestMediaInfo Bureau
Oct 10, 2024 13:37 IST 3 Min read
Abhirup Datta Advertising
Dentsu India appoints Abhirup Datta as CEO of its Performance Media Solutions
By BestMediaInfo Bureau
Oct 08, 2024 13:00 IST 1 Min read
Hephzibah-Pathak Marketing
Brands shouldn’t focus solely on performance marketing at the bottom of the funnel: Hephzibah Pathak
By Akansha Srivastava
Aug 12, 2024 14:32 IST 3 Min read
Vinay-Pandey Digital
After strengthening its ad revenue arm, Quora shifts gears to focus on subscription revenue from Poe
By Akansha Srivastava
Jun 11, 2024 09:40 IST 5 Min read
Tavleen Bhatia Marketing
Cleartrip appoints Tavleen Bhatia as Chief Marketing and Revenue Officer
By BestMediaInfo Bureau
Mar 29, 2024 15:53 IST 1 Min read
AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi Advertising
AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi
By Sakshi Sharma
Mar 15, 2024 04:02 IST 4 Min read
Logicloop bags digital marketing mandate for VIP Innerwear and VIP Frenchie Digital
Logicloop bags digital marketing mandate for VIP Innerwear and VIP Frenchie
By BestMediaInfo Bureau
Jan 16, 2024 17:52 IST 1 Min read
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