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PusRadio-campaign-graphichDesign Advertising

NYF 2025 TV, Film, and Radio Awards open call for entries

To promote the development, it has launched the ‘What Defines Greatness’ campaign

By BestMediaInfo Bureau
Oct 18, 2024 21:36 IST 1 Min read
Futurise-2024 Advertising

Madison Media hosts three-day conference, Futurise 2024, in Goa

By BestMediaInfo Bureau
Oct 18, 2024 17:05 IST 1 Min read
Ajaz Ahmed Advertising

Ajaz Ahmed resigns as CEO of AKQA after 30 years

By BestMediaInfo Bureau
Oct 18, 2024 07:36 IST 1 Min read
SKG-x-TP Advertising
Team Pumpkin bags marketing mandate for SKG Group
By BestMediaInfo Bureau
Oct 17, 2024 16:42 IST 1 Min read
Nikhil Rao and Abhimanyu Khedkar Advertising
WARC Awards APAC 2025: Nikhil Rao and Leo Burnett’s Abhimanyu Khedkar named jurors
By BestMediaInfo Bureau
Oct 17, 2024 09:30 IST 2 Min read

Ad Craft

Diwali Ad Craft

Signify lights up festive season with new TVC featuring Rahul Dravid

The TVC titled ‘Hum raaton mein sooraj ugaate hain’, showcases Dravid in various real-life scenarios, illuminating the lives of people across different walks of life

By BestMediaInfo Bureau
Oct 18, 2024 15:58 IST 2 Min read
Home-Centre-launches-campaign Ad Craft

Home Centre launches campaign to celebrate emotions of gifting

By BestMediaInfo Bureau
Oct 18, 2024 15:42 IST 1 Min read
Hyundai showcases Exter and Nios Ad Craft

Hyundai showcases Exter and Nios with focus on boot space and fuel efficiency in new ad

By BestMediaInfo Bureau
Oct 18, 2024 09:34 IST 2 Min read
Vibe-Crazy-Hai Ad Craft
Pocket52 positions itself as top choice of poker enthusiasts in new ad
By BestMediaInfo Bureau
Oct 17, 2024 15:11 IST 1 Min read
Audacity-Wanted Ad Craft
Police launches global positioning "Audacity Wanted" with brand ambassador KL Rahul
By BestMediaInfo Bureau
Oct 17, 2024 08:52 IST 2 Min read

Marketing

Pidilite-Roff Marketing

Pidilite’s Roff renews its partnership with Pro Kabaddi League

Roff will maximise its visibility throughout the tournament, with key branding integrated at pivotal moments of the game

By BestMediaInfo Bureau
Oct 18, 2024 17:42 IST 1 Min read
Rohit-Tikmany Marketing

Rohit Tikmany joins Zeno Health as Chief Product and Marketing Officer

By BestMediaInfo Bureau
Oct 18, 2024 17:35 IST 1 Min read
Telugu Titans Marketing

Lubi Industries partners with Telugu Titans for Pro Kabaddi League season 11

By BestMediaInfo Bureau
Oct 18, 2024 17:10 IST 1 Min read
Sheena Tandon Marketing
The Lodhi appoints Sheena Tandon as Director of Sales and Marketing
By BestMediaInfo Bureau
Oct 18, 2024 16:18 IST 2 Min read
EL&N-London Marketing
EL&N London debuts its first Indian outlet at Jio World Plaza, Mumbai
By BestMediaInfo Bureau
Oct 18, 2024 15:32 IST 1 Min read

Television

SBBCE_Mammals Television

Sony BBC Earth to premiere, ‘Mammals’, narrated by Sir David Attenborough

This six-part series journeys into the extraordinary world of mammals as they navigate a rapidly changing planet, shedding light on their diverse behaviours, adaptations, and vital roles in our ecosystems

By BestMediaInfo Bureau
Oct 18, 2024 17:38 IST 1 Min read
ZEE-Corporate-Logo1 Television

Zee Entertainment's net profit jumps 70.24% to Rs 209.4 crore in Q2 FY 2025

By BestMediaInfo Bureau
Oct 18, 2024 15:51 IST 1 Min read
Punit Goenka Television

Zee Entertainment re-appoints Punit Goenka as MD and CEO

By BestMediaInfo Bureau
Oct 18, 2024 15:47 IST 1 Min read
Minister of State for Information and Broadcasting Dr L Murugan, I&B secretary Sanjay Jaju at a symposium on Emerging Trends and Technologies in Broadcasting Sector organised by Telecom Regulatory Authority of India Television
TRAI, I&B officials brainstorm opportunities in D2M and 5G Broadcasting
By BestMediaInfo Bureau
Oct 18, 2024 10:10 IST 3 Min read
Sony Pictures Networks Television
Ambesh Tiwari to replace Leena Lele Dutta at Sony Pictures Networks India
By BestMediaInfo Bureau
Oct 17, 2024 16:20 IST 1 Min read

Digital

MTV-Hustle-Season Digital

MTV Hustle Season 4 to premiere on October 19

Royal Enfield Hunter MTV Hustle 4 - Hip Hop Don't Stop, is co-powered by Wild Stone and Boat Lifestyle, special partner Myntra FWD, and associate sponsor Roulette Packaged Drinking Water and Olio Pizza

By BestMediaInfo Bureau
Oct 18, 2024 16:52 IST 2 Min read
Dune-Prophecy Digital

JioCinema Premium to stream HBO Original drama series, Dune: Prophecy, from Nov 18

By BestMediaInfo Bureau
Oct 18, 2024 16:40 IST 1 Min read
Supreme Court OTT

Policy matters: SC rejects PIL seeking autonomous body to monitor OTT

By BestMediaInfo Bureau
Oct 18, 2024 14:15 IST 2 Min read
Netflix, ad tier, subscription model OTT
India propels Netflix’s APAC revenue growth to 19% in September quarter
By BestMediaInfo Bureau
Oct 18, 2024 10:57 IST 2 Min read
Govt-Meta Digital
Government and Meta launch 'Scam Se Bacho' campaign to combat rising online scams
By BestMediaInfo Bureau
Oct 18, 2024 10:26 IST 2 Min read

Print

Dainik Bhaskar Print

DB Corp aiming for strong single-digit growth in FY25 amid challenging environment

In the earnings call with investors, DB Corp Promoter-Director Girish Agarwal noted that the ongoing festive season is not that good, but it's good

By BestMediaInfo Bureau
Oct 17, 2024 16:37 IST 2 Min read
DB-Corp Print

DB Corp’s net profit declines 17.6% to Rs 82.6 crore in Q2 FY 2025

By BestMediaInfo Bureau
Oct 15, 2024 17:13 IST 3 Min read
television-traditional-media Print

Digital wave to drive traditional media revenue growth to 8% till fiscal 2027

By BestMediaInfo Bureau
Oct 04, 2024 09:43 IST 3 Min read
Navratri print ads Marketing
Festive season kicks in with ad splash from Auto, Real Estate, Electronics brands
By Akansha Srivastava
Oct 03, 2024 11:37 IST 2 Min read
MV Shreyams Print
INS elects MV Shreyams Kumar as President
By BestMediaInfo Bureau
Sep 28, 2024 15:23 IST 2 Min read

Radio

Sonakshi-Sinha Radio

Big FM unveils third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha

The third season aims to create a festive buzz, turning local shopping into a joyful extravaganza of exciting offers, memorable experiences and unbeatable deals, all while supporting local businesses

By BestMediaInfo Bureau
Oct 18, 2024 16:55 IST 2 Min read
Pankaj Tripathi Radio

Pankaj Tripathi dons new hat as radio host

By BestMediaInfo Bureau
Oct 17, 2024 11:04 IST 1 Min read
Runveer Radio

Red FM partners with Runveer 6.0: The Infantry Marathon

By BestMediaInfo Bureau
Oct 16, 2024 17:32 IST 1 Min read
Radio Radio
MIB invites applications for e-auction of third batch of private FM radio phase-III channels
By BestMediaInfo Bureau
Oct 15, 2024 17:34 IST 1 Min read
Mirchi-launches-Season-5-of-talk-show Radio
Mirchi launches Season 5 of talk show ‘What Women Want’ with Kareena Kapoor Khan
By BestMediaInfo Bureau
Oct 14, 2024 09:03 IST 2 Min read

In-depth

CTR In-depth

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

As digital marketing evolves, industry experts argue that the overreliance on click-through rates is misleading, calling for a shift towards more meaningful metrics that truly reflect engagement and campaign effectiveness

By Khushi Keswani
Oct 18, 2024 11:39 IST 6 Min read
Adios-Vistara In-depth

Adios Vistara: What made the 'Aubergine' brand take flight

By Niveditha Kalyanaraman
Sep 13, 2024 17:04 IST 9 Min read
Adex gdp ratio Television

Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?

By Akansha Srivastava
Aug 30, 2024 10:27 IST 3 Min read
Onam advertising In-depth
In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations
By Vishesh Sharma
Aug 08, 2024 10:09 IST 9 Min read
measurement Digital
What is stopping unified measurement from turning into reality
By Khushi Keswani
Aug 07, 2024 11:21 IST 6 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Snapchat-Infographic Insights

Gen Z workforce to drive spending to $250 billion by 2025: Report

By 2035, direct spending by Gen Z is projected to reach USD 1.8 trillion, implying that every second rupee of consumer spending in 2035 will be driven by Gen Z, according to the report

By BestMediaInfo Bureau
Oct 17, 2024 15:29 IST 4 Min read
IPSOS-survey Insights

56% of urban citizens chose in-store mode of shopping over online: IPSOS survey

By BestMediaInfo Bureau
Oct 17, 2024 10:00 IST 3 Min read
Havas Meaningful Brands Insights

73% of consumers want brands to show more generosity when times are tough: Study

By BestMediaInfo Bureau
Oct 16, 2024 10:19 IST 4 Min read
Shifting-tides-How-Indian-consumers-have-changed-after-pandemic Insights
Insights for brands to leverage shifting attitudes of Indian consumers
By BestMediaInfo Bureau
Oct 11, 2024 10:20 IST 6 Min read
baby-boomers-and-technology Insights
Baby Boomers: The wealthiest generation is tuning in online
By BestMediaInfo Bureau
Oct 10, 2024 11:02 IST 3 Min read