Digital
Lionsgate Play offers free content access with ‘Gatecrash Lionsgate’ from Oct 18-24
IAB Tech Lab launches ADMaP (Attribution Data Matching Protocol) for public comment
Amazon Ads introduces new advertising capabilities at unBoxed 2024
C Com Digital bags HealZen’s digital marketing and creative mandate
Taboola's new Generative AI tool ‘Abby’ aims to assist advertisers with campaign management