Consumer durables
Festive season kicks in with ad splash from Auto, Real Estate, Electronics brands
Consumer durables shifting gears from 'massy' to 'premiumisation' this festive season
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
Brands across categories extend their festive ad blitzkrieg till the end of the year
Consumer durables upbeat about growth despite challenge posed by second Covid wave