WARC
Adding short-form video to media mix boosts brand recognition by 20%: WARC report
93% of 18-24s engage with sport on social media at least weekly: WARC
Coca-Cola has the highest conversion rate from creativity to effectiveness: WARC
Global Linear TV consumption expected to decline by 1.9% in 2024: WARC
63% of marketers agree to change the way they communicate with young men: Warc