New Delhi: This festive season, Taneira, a TATA product, brightens the celebrations with the launch of its celestial-inspired collection, Tarini — a captivating tribute to the Indian woman who navigates her world with grace, strength, and timeless elegance. Highlighting the fusion of celestial elements with the women who adorn these sarees, the brand has unveiled a film to present an exquisite collection of celebration sarees.
Designed to resonate with a diverse audience and the spirit of festivity, the campaign symbolises the woman as a radiant light that illuminates the world. It captures her graceful journey through a mesmerising portrayal of the universe, celebrating her embrace of the magic within the cosmic order.
Sharing her thoughts on this campaign, Shalini Gupta, General Manager, Taneira, said, “Our ‘Celestial Inspirations’ campaign celebrates the Indian woman through stunning visuals and a powerful narrative. Each saree in the Tarini Collection is a work of art, reflecting the majesty of the universe. At Taneira, we believe every woman carries a celestial spark that embodies her inner strength and individuality. Meticulously crafted, each saree blends traditional artistry with modern elegance, radiating sophistication and mystique. We create sarees that enhance the beauty of the wearer, empowering her to embrace her cultural roots and celebrate her unique identity with pride.”
The film:
Credits:
Agency: Ogilvy, Bengaluru
Chief Creative Officer, South: Puneet Kapoor
Executive Creative Director: Kishore Mohandas
Creative Team: S Kanickaraj, Prem Thyagarajan, S Jananie
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