/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
In-depth
/bmi/media/post_banners/1ff138d4c828e65ff5f0ab4296f546ee67fc3c90526f6b7733818d8e048b7a03.jpg)
In-depth: Here's why brands are bringing media planning and buying functions in-house
Sep 20, 2023 09:50 IST
8 Min read
/bmi/media/post_banners/e8da737edaed3b5d8e406e213c17d02bfb784abf2c57fafd9d71d454188839d2.jpg)
/bmi/media/post_banners/05a60863f06de6e29cc0bcd6614effc42c909742b88cb3b6cb299de79951ca6e.jpg)
/bmi/media/post_banners/9d06fc01725699c3b6de6ec11e4e7b211a0aafde8e2f2119ed332c4cc10b48ce.jpg)
In-depth: Has incremental revenue from festive season reduced for creative agencies?
Aug 21, 2023 09:11 IST
6 Min read
/bmi/media/post_banners/b285c906b9f1845c63773b94396171a75df8b2243b8b7135fcbc74486968c1e4.jpg)
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
Aug 17, 2023 09:53 IST
7 Min read
/bmi/media/post_banners/f0b4945b19f5373007d0842cc8313a61fdfa501e6300094b8f2653721e19caab.jpg)
In-depth: Here's how ad agencies are bringing alive their AI acumen
Aug 10, 2023 09:17 IST
7 Min read
/bmi/media/post_banners/f4ba073b6e8a8e0e58d9e94a6edb39808baa403d2af7e06fb7237b2ef68df0d0.jpg)
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season
Aug 09, 2023 10:27 IST
7 Min read
/bmi/media/post_banners/12701c0510ba4abc8a98a858a3f06b95d16c16434c7ffa4b526d247d27aae02c.jpg)
In-depth: 'Purpose-driven advertising should first solve the purpose of brand's existence'
Jul 27, 2023 10:29 IST
6 Min read
/bmi/media/post_banners/0280a5704bf2788093067f6e812904c84bf7a31a340196ce8af9e8fd9cb812fa.jpg)
In-depth: Will “Threads” be a refuge for brands unhappy with Twitter?
Jul 07, 2023 10:42 IST
4 Min read
/bmi/media/post_banners/767addce5b2e7ae61a2ef066e3c07ca1346dada3396262dbaa68987c3081b25e.jpg)
In-depth: How are CTOs, CDOs and CIOs spearheading the new shift in Indian adland?
Jun 07, 2023 08:54 IST
6 Min read