festive period
Radio platforms tune into activations and branded content for festive season revenue boost
68% of women take charge of the festive shopping decisions: Carat report
81% of consumers intend to shop online during this festive season: Study
Consumer durables shifting gears from 'massy' to 'premiumisation' this festive season
In-depth: Marketers gear up to pay premium for high-impact properties this festive season