CTV
News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus
YouTube dominates CTV streaming in India with 4x viewership growth in 3 years: CEO Neal Mohan
Rs 4,500 crore of total TV ad revenue went to addressable advertising services in 2023: GroupM
CTV advertising to become key as CTV reach exceeds 32 million households: Vdo.AI report