brand

Video ads to dominate brands’ festive strategies, taking 72% share in channels mix: MiQ

By BestMediaInfo Bureau

Oct 07, 2024 10:29 IST logo

1 Min read

Not just coffee, Tim Hortons brews experiences: Akshat Arora, Head Marketing & Product

By Niveditha Kalyanaraman

Sep 27, 2024 17:11 IST logo

5 Min read

Brand loyalty is a thing of the past; consumers want to experiment: Varun Koorichh of Diageo

By Khushi Keswani

Sep 26, 2024 17:25 IST logo

6 Min read

Soumya-Mohanty-and-Deepender-Rana

Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana

By BestMediaInfo Bureau

Sep 20, 2024 09:33 IST logo

4 Min read

Adios Vistara: What made the 'Aubergine' brand take flight

By Niveditha Kalyanaraman

Sep 13, 2024 17:04 IST logo

9 Min read

Viacom18 expects a 30-40% rise in revenue from Bigg Boss Season 18

By Akansha Srivastava

Sep 09, 2024 12:00 IST logo

6 Min read

Regional media adex to increase 15-20% this festive season: Kartik Sharma of OMG India

By BestMediaInfo Bureau

Sep 09, 2024 11:59 IST logo

3 Min read

KBC-sponsors-on-SonyLiv

Sony Liv onboards 12 sponsors for KBC season 16

By BestMediaInfo Bureau

Sep 04, 2024 17:20 IST logo

3 Min read

Growing 50% YoY, Rs 400 crore gifting platform IGP splurges Rs 83 crore on marketing

By BestMediaInfo Bureau

Sep 04, 2024 09:13 IST logo

6 Min read

How should brands handle Upgrade Loyalty?

By Shivaji Dasgupta

Aug 23, 2024 09:02 IST logo

3 Min read