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Archana Raj

Shabbir Motiwala Advertising
Authenticity and idea are crucial elements of viral content: Epidemik’s Shabbir Motiwala
By Archana Raj
logoMay 09, 2024 08:46 IST logo 4 Min read
Ageas Federal Life Insurance Marketing
How Ageas Federal Life Insurance combines AI with celebrity brand power in ads
By Archana Raj
logoMay 07, 2024 13:08 IST logo 5 Min read
Humour Advertising
Here’s how brands can infuse ‘Zabardast’ and not ‘Zabardasti ka humour’ in ads
By Archana Raj
logoMay 06, 2024 09:25 IST logo 3 Min read
humour Advertising
Bring humour back to advertising!
By Archana Raj
logoMay 03, 2024 11:49 IST logo 5 Min read
Devika Prabhu Television
Not just translate, but transcreate Japanese anime content on Disney Kids Network: Devika Prabhu
By Archana Raj
logoMay 01, 2024 16:49 IST logo 3 Min read
Anime In-depth
In-depth: Brands embrace anime to court the GenZ
By Archana Raj
logoApr 26, 2024 10:06 IST logo 5 Min read
Soumya Mohanty and Puneet Avasthi Marketing
Kantar leadership advocates for AI adoption in consumer research and marketing insights
By Archana Raj
logoApr 25, 2024 10:07 IST logo 2 Min read
B Thiagarajan Marketing
Blue Star doubles ad spends; to go big on news channels during general elections
By Archana Raj
logoApr 19, 2024 10:40 IST logo 3 Min read
Sanjay Chitkara Marketing
LG Electronics allocates Rs 23 crore for ATL marketing for its AC range this summer
By Archana Raj
logoApr 17, 2024 10:53 IST logo 3 Min read
Deepak Verma Marketing
Need for regulatory oversight on AI-generated images usage: Deepak Verma ImagesBazaar
By Archana Raj
logoApr 15, 2024 10:05 IST logo 4 Min read
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